The results from over 7,400 Okta customers reveal a shakeup of new apps dominating the workforce, including:
The massive growth of data management apps: Data tools that empowered organisations to make informed decisions faster soared to the top this year, with Snowflake landing the #1 spot on the fastest-growing list with a whopping 273% growth year over year. Data focussed apps such as Atlassian Opsgenie, Google Cloud Platform, Splunk, Looker, and Envoy also seeing rapid growth. The report revealed that the fastest growing apps go on to achieve big success. The previous fastest growing apps over the past five years — Slack (a double winner), Zoom, Jamf, and KnowBe4 — have all gone on to secure growth equity or go public.
The rise of apps fuelled by best-of-breed purchasing decisions: While the average of number of apps in the enterprise is now 88, up from 83 apps a year ago, 10% of customers now use 200 apps or more to power productive, secure collaboration. More so than ever before, customers are “double-dipping” by purchasing best-of-breed apps in addition to bundles. 78% of Okta’s Office 365 customers have adopted one o4r more best-of-breed apps with the same functionality as the Office 365 suite, up from 76% last year.
“People” layers are dominating the security stack: With attackers increasingly targeting individuals and their credentials to gain unauthorized access to accounts, the protection of people is at the centre of security teams’ strategy. More than 42% of companies now deploy a tool in the people layer, an increase from only 24% three years ago. Companies are increasing their investments in security tools across the board with companies deploying over 150 unique tools that we identify as security-focused.
Convenience and efficiency applications are thriving: Employees want low cost, flexible education opportunities they can fit into their busy schedules, and LinkedIn Learning and Grammarly led the way. Okta also found consumers prefer frictionless banking and finance apps that take the hassle out of managing money, like PayPal and Venmo. And when it comes to travel, Airbnb’s user-friendly platform still snags a reservation on the top hotel and lodging apps list.