Fujitsu will ultimately draw on these findings to accelerate its work with customers in advancing their digital transformation initiatives to achieve greater trust in business and society.
We live today in a world that is more connected, more globally integrated, and faster paced than ever before. While the benefits delivered by digital technology seem obvious and ubiquitous, issues surrounding the trustworthiness of personal data control and decisions made by AI remain a growing concern.
In light of these persistent challenges, Fujitsu embarked on the third iteration of its Global Digital Transformation Survey, first carried out in 2017, revealing the status of digital transformation initiatives and clarifying how global business leaders perceive "trust", which represent important themes in driving business success in recent years.
Summary of Survey Findings
1. Status of Digital Transformation
87% of companies surveyed have already begun their digital transformation journey. Players in financial services and transportation companies were found to be the most advanced in their initiatives. About half of companies in these industries delivered positive outcomes.
Fujitsu's previous survey revealed that six organizational capabilities are required to deliver positive outcomes in digital transformation projects: Leadership, Ecosystem, Empowered people, A Culture of Agility, Value from Data, and Business Integration. Analysis of this year's survey also reveals that successful companies possess these organizational capabilities, which we refer to as "digital muscles."
2. Trust in Online Data
72% of respondents were worried that organizations may exploit personal data without their permission. In some cases, however, respondents found it acceptable to provide personal data. These include cases in which the company receiving the personal data can be trusted and where the personal data provided can be used to enhance products and services.
3. Decisions Made by AI or by a Person
Respondents remain uncertain whether they better trust decisions made by AI or by a person. Our survey shows that respondents tend to trust decisions made by AI more in situations where the human impact is less significant. Moreover, 63% of respondents said that they would trust decisions made by AI if the AI shows substantial reasons for reaching the decisions, and 66% indicated that they would trust a company that published a code of ethics governing the use of AI.
4. Empowering People to Drive Successful Digital Transformation
Companies in which management places an emphasis on long-term perspectives, practices empathic leadership by sharing their messages and passion with employees, and empowers their staff tend to achieve greater success in their journeys toward digital transformation.