Monday, 10th August 2020

Big Switch Networks expands Into EMEA region

Big Switch Networks is expanding into the Europe, Middle East and Africa (EMEA) region and that it has appointed Julian Demurjian as Head of Sales. Susheel Chitre has also joined the SDN leader as global VP of Business Development. The company's EMEA HQ will be based in London, United Kingdom.

"We are thrilled to add Susheel and Julian to our growing team, with each bringing to Big Switch years of domain expertise to assist in the next chapter of the company's growth," said Douglas Murray, CEO, Big Switch Networks. "We are pleased to have a dedicated sales and support team in the EMEA region to further serve our rapidly growing customer base."
Chitre comes to Big Switch with more than 20 years of business development and sales experience in the networking and datacentre industry. His focus at Big Switch will be to manage existing strategic relationships with Dell Technologies and Accton, and to build out the company's ecosystem of OEM, Channel and Technology partnerships. Most recently, Susheel was the VP of Business Development at Embrane, which was acquired by Cisco in 2015. Prior to that, Susheel was Director of Worldwide Channels at Cisco, where he was responsible for Cisco's global OEM business development and their Cloud Go-to-Market partner strategy and programs. Prior to Cisco, Susheel was at Andiamo Systems driving their partnership and business development efforts with all major storage vendors and technology and ISV partners. He has held various roles from systems engineering, sales and strategic alliances in the data center space with Cray Research, Silicon Graphics and Brocade.
"As a longtime veteran of the datacentre networking space I'm thrilled to be joining a company with not only innovative vision, but mature products ready for production deployment," said Susheel Chitre, VP of Business Development, Big Switch Networks. "As someone who has been in this space for a long time, I see the demand from customers for open technologies that offers more choice, flexibility and operational simplicity."
Demurjian will lead the company's expansion efforts in the EMEA region. His extensive expertise spans market entry, emerging markets, channel and partner program development. Previously, Demurjian was VP of EMEA Sales at Datiphy and prior to that he spent six years at Gigamon, where he was the Regional Sales Director for The Nordics, Russia and the Commonwealth of Independent States. While at Gigamon, Demurjian managed a team of sales and sales-engineering resources who collectively owned a significant territory. Under Demurjian's leadership, Gigamon's revenue grew at more than 50% YoY in the aforementioned regions, where he and his teams consistently exceeded sales goals and also penetrated many key accounts within the telco and enterprise verticals.
"I am excited to join the company and expand our rapidly growing EMEA business practice. Big Switch Networks is at the forefront of next-generation networking and a leading vendor with a proven, differentiated, ready to deploy SDN solution," said Julian Demurjian, Head of Sales, EMEA, Big Switch Networks, "BSN's Monitoring Fabric is the only SDN-based network packet broker solution in the market and is leading the transformation of the traffic visibility space."
Big Monitoring Fabric Big Monitoring Fabric (BMF) is a next-generation network packet broker (NPB) that leverages SDN principles, Open Networking switches and an x86-based DPDK service node to provide feature-rich, scale-out datacentre monitoring. BMF supports 1G, 10G, 40G and 100G for the most demanding and high volume network monitoring environments.
Popular customer use cases for Big Monitoring Fabric include: multi-tenant security monitoring, 10G / 40G/ 100G datacentre visibility, mobile/LTE monitoring and remote DC monitoring and DMZ/Extranet Inline security tool chaining. Inline monitoring, which is driven by cybersecurity needs, is one of the fastest growing use cases for Big Monitoring Fabric. The inline mode radically simplifies software-based policy tool chaining for dramatically hardened inline network security, and scalable load balancing. Benefits include:
  • Scale-out security tool chaining
  • Operational simplicity throughout its life-cycle of deploy, provision and maintain
  • Deployment flexibility leading to infrastructure efficiency and CAPEX reduction
Big Cloud Fabric Big Cloud Fabric (BCF) delivers next-generation datacentre networking -- the promise of hyper-scale agility, economics and operational simplicity delivered to OpenStack Platform clouds or VMware virtualization environments. BCF is the industry's first leaf/spine SDN fabric to support open networking switches. In OpenStack environments, the BCF controller acts as a single pane of glass for network provisioning, troubleshooting, visibility and analytics of the entire physical and virtual network environment, delivering tremendous improvements in network agility, automation and operational efficiency. In VMware environments, BCF connects with vCenter APIs to provide physical network automation and visibility for vSphere, and can serve as a network fabric underlay for VMware NSX™ network virtualization deployments.
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