Tuesday, 21st January 2020

Disruption is good news for comms and collaboration

The growth of cloud-based deployment models and context-aware communications solutions is stimulating growth in the next-generation communications & collaboration solutions market.

According to a report by Kable, the global communications & collaboration market was worth US$25.1 billion in 2013 and will grow at a CAGR of 14.8% to reach $50.1 billion by 2018. Evolving solutions such as the ‘bring your own device’ (BYOD) model are expected to add further impetus to the communications & collaboration market, as enterprises increasingly move towards agile mobility-based communications solutions.

Managed IP PBXs are expected to hold the largest share of the communications & collaboration market, with a market size of $10.6 billion by 2018, registering a healthy CAGR of 19.4% between 2014 and 2018. Meanwhile, enterprises are also adopting IP Centrex and hosted IP PBX solutions to avoid expensive vendor lock-ins. Kable forecasts both the IP Centrex and hosted IP PBX markets to witness reasonable growth rates at 20.5% and 20.8%, respectively, in the same period.

“Recent developments in the field of unified communications, such as WebRTC (Web Real-Time Communication) are extending real-time unified communications beyond the confines of the enterprise,” says Renjitha Balkrishan, analyst at Kable. “However, issues relating to security and the high capital investment of communications & collaboration solutions remain the major obstacle for the exponential growth of this market.”

Established vendors such as Cisco, Unify, Avaya, Microsoft, and Polycom have all managed to secure a strong foothold in the market and Kable’s vendor market share analysis shows that the top ten vendors accounted for the majority (67%) of the market share in 2013.

Of the top ten vendors, Cisco has gained a significant lead over its competitors and continues to hold a dominant position in the market due to its strong channel partner base and its ability to cater to hosted and virtualised deployments at lower latencies. Balkrishan adds: “The market is gradually moving towards consolidation as pure-play and emerging communications vendors are acquired by established vendors in this domain as well as other leading ICT vendors who are looking to enter this market.”

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